Tools · tool-stack supermatrix · landscape 14 × 16
Fourteen tools, sixteen dimensions: scannable along every axis.
One row per tool, one column per attribute. The first column group describes the tool (category, what is measured, data source, engines, mandatory or mandate-dependent stack). The middle column group is the capability matrix: nine capabilities as a dot grid, so that what each tool covers — and where two tools overlap — is visible at a glance. The last column holds the decisive demarcation sentence. The table scrolls horizontally; the tool column stays sticky on the left.
Methodology sector-invariant: clusters /01 to /07 measure what they measure, regardless of the mandate sector. Cluster /08 mandate-dependent carries the sector-specific application duties, with empirical anchor in the 1&1 telco mandate and qualitative transfer notes for Finance, Insurance and Commerce.
Deepening on the Tools sub-page
Capability scale
Core function
Partial / secondary function
Not covered
Methodologically blind
Stack column
P Mandatory stack
M Mandate-dependent
Scroll horizontally · 16 columns
← → tool column stays sticky
| Tool | Category · layer | What it measures & does | Data source | Engines / coverage | Stack | LLM visi- bility |
DE SERP index |
AI over- views |
Back- links |
Fact check |
Site crawl / schema |
Index push |
Report- ing |
Manual QA / draft |
Demarcation: why no other tool replaces it |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| /01 LLM visibility · multi-engine | |||||||||||||||
| Peec AILLM visibility | MonitoringExternal LLM answers | Share of voice and citation sources over broad, automatically generated query sets. Time series per engine, competitive comparison, source-domain analysis. | LLM API polling |
ChatGPT, Claude, Gemini, Perplexity, AI Overviews | P | Only tool that fits all four chat engines + AI Overviews in parallel into one dashboard. Answers "how large is my share of the discourse?", not "do I hit this specific question?" (Rankscale). | |||||||||
| RankscalePrompt-set tracking | MonitoringDefined prompt sets | Position and appearance in user-defined prompt sets. Drift detection per prompt, time series per engine. | LLM API polling (controlled) |
ChatGPT, Claude, Gemini, Perplexity | P | Prompt-set-centric: we define the prompts; Peec AI generates them automatically. 1&1 runs both in parallel: the two data models are not convertible into each other. Answers "do I hit this conversion-relevant question?" | |||||||||
| /02 Classical SERP & AI overviews · DE | |||||||||||||||
| Sistrix PlusDE SEO + AIO | MonitoringDE SERP index | DE visibility index on the deepest commercially available keyword dataset; AI-Overview appearance per keyword as a SERP feature. | In-house SERP crawl |
Google DE (primary), additional markets secondary | P | The only tool with the keyword depth in the German SERP indispensable for DACH. Sees AI Overviews as a SERP feature, Peec AI as an LLM-answer component; same surface, different measurement method, both needed. | |||||||||
| /03 Content factual accuracy | |||||||||||||||
| Scrunch AIAccuracy layer | QAFacts in LLM answers | Factual accuracy of LLM answers against the target value. Flags hallucinations and outdated statements, such as incorrect tariff prices. | LLM polling + target / actual comparison |
ChatGPT, Claude, Gemini, Perplexity | P | The only layer that measures not visibility but content factual accuracy. Mandatory for tariff and product details. Visibility tools would count a false statement as a success. | |||||||||
| /04 Technical site & crawler directives | |||||||||||||||
| Screaming FrogSEO crawler | Diagnostics · QAOwn site | Schema.org validity, llms.txt, robots.txt, meta, canonicals, indexability. End-to-end crawl of the own site. | In-house site crawl |
Any domain (technical audit view) | P | The only tool that inspects the own site from the inside. All others measure external effect; Screaming Frog inspects the precondition, i.e. what crawlers get to see at all. | |||||||||
| /05 Reporting | |||||||||||||||
| Looker StudioDashboard layer | ReportingAggregation | Measures nothing itself. Aggregates data from all tools via connectors into stakeholder dashboards. Live URLs, automated e-mail reports. | Connectors (GSC, Sistrix, Sheets, …) |
Configurable per mandate | P | Pure visualisation layer, no data sourcing. Does not replace source tools, but replaces hand-built status reports and PowerPoint exports. | |||||||||
| /06 Index distribution | |||||||||||||||
| GSC + IndexNowIndex push | Distribution · monitoringGoogle + Bing | Indexing status at Google & Bing; instant push via IndexNow into the Bing index, propagates downstream to ChatGPT Search, Copilot, Perplexity. | Google + Bing APIs |
Google, Bing, indirectly ChatGPT Search, Copilot, Perplexity | P | The only distribution tool: actively changes indexing status instead of merely observing it. Propagates through to three chat engines without those engines offering submission APIs of their own. | |||||||||
| /07 Manual QA & draft engines · one per provider | |||||||||||||||
| Claude ProAnthropic | Production · QAAnthropic models | Manual answer sampling in Claude for QA, draft authoring for briefs, method texts, structures. | Direct UI access |
Claude (Sonnet / Opus current) | P | Sampling against the Anthropic engine. Catches tonality drift, hallucinations, citation patterns that aggregate tracking does not surface. | |||||||||
| ChatGPT PlusOpenAI | Production · QAOpenAI models | Manual QA and draft engine analogous to Claude Pro, against OpenAI models. Browsing and memory functions for live research. | Direct UI access |
GPT family (incl. ChatGPT Search) | P | Necessary because OpenAI models have the largest distribution window in DACH; manual sampling here has the highest leverage. | |||||||||
| Perplexity ProPerplexity | Production · QAPerplexity | Manual QA and draft engine. Citations are exposed in the UI, allowing direct inspection of the citation pattern. | Direct UI access |
Perplexity (Sonar & routing models) | P | The only chat surface that makes citation logic transparent. The primary inspection tool for citation-hook engineering (method phase 03). | |||||||||
| /08 Mandate-dependent · where the mandate carries it | |||||||||||||||
| Four-sector transfer Cluster /08 is the sector lever of the stack. Telco carries the empirical anchor, e.g. tariff-price drift in cluster /03 and parallel tracking in the 1&1 mandate. Finance demands cluster /03 for condition and yield fact-checking plus cluster /05 for the BaFin-compliant reporting chain. Insurance sharpens cluster /03 on policy conditions and cluster /07 on VVG-compliant advisory documentation. Commerce turns cluster /04 onto Schema.org product validity and cluster /06 onto index distribution for seasonal tempo. Same tools, different sector duties: invented sector tools are not introduced here. | |||||||||||||||
| AhrefsBacklinks + intl. | Monitoring · diagnosticsGlobal | Backlink profiles, referring domains, anchor texts, international SEO visibility, AI-Overview visibility internationally. | In-house web crawl |
Global, all major SERPs | M | The only backlink layer. Sistrix covers DE keyword visibility, not backlink depth. Joins as soon as the mandate carries hub-and-spoke or scales beyond DACH. | |||||||||
| Surfer SEOor comparable | DiagnosticsPer brief | Topical authority and entity coverage of a planned piece against the SERP top results. Brief review before production. | NLP analysis of SERP top |
Per brief / keyword set | M | The only pre-production layer: bites before publication. Replaceable by internal briefing in well-led editorial teams with their own topic map. | |||||||||
| ProfoundEnterprise GEO | MonitoringEU multi-language | LLM visibility across multiple markets and languages. Enterprise reporting, role / tenant separation. Functionally comparable to Peec AI, built for multi-country scale. | LLM API polling (enterprise) |
ChatGPT, Claude, Gemini, Perplexity, EU multi-language | M | Replacement for Peec AI on EU-wide rollout, not additional. Same function, different scaling class. Chosen when tracking runs in parallel across more than three languages / markets. | |||||||||
| Brandwatch / TalkwalkerSocial listening | MonitoringSocial + forum | Brand mentions, sentiment, topic momentum across social, news, forums. Volume time series, demographics, crisis alerts. | Social API + web crawl |
Twitter/X, Reddit (limited), news, forums, blogs | M | Covers the discourse layer that LLM tracking does not see: sources from which LLM answers later draw material. Joins only when the mandate methodologically carries social / PR levers. | |||||||||